Strategic marketing, compelling visuals, and guest-centric experiences are essential to boosting your bookings and maximizing your rental income.
Read More
To maximize bookings and revenue, Airbnb hosts must go beyond simply listing their properties—they need to implement strategic marketing techniques to stand out.
Read MoreDecember 18, 2024
Case Study on Holiday Decor in Broken Bow - Hochatown
Cost = one time investment of $350-$600
Revenue impact – 2X bookings b/t Thanksgiving and Christmas
Property A - with holiday décor (Above)
Property B - without holiday décor (Above)
Take note of how similar the properties are to each other. Both properties are 1 bed / 1.5 bath cabins that can accommodate 5 people and amenities offered are identical (hot tub, fire pit, playground, etc).
The below graphs show the last 12 months of revenue by month for both properties.
Property A - with holiday décor (Above)
Property B - without holiday décor (Above)
Notice how in November property A with holiday décor performs better than the monthly average revenue by $3K+ whereas property B does worse by ($800+).
The below calendars show December booked days (in Purple) and $ amounts booked for both properties.
*Booked days in Purple.
Property A - with holiday décor (Above)
*Booked days in Purple.
Property B - without holiday décor (Above)